Creativity

Creativity

BLUE PLAY-DOH AND A MESSY DESK

BLUE PLAY-DOH AND A MESSY DESK

CONSTRUCTIVE DISTRACTION

There is a very beneficial state that some people these days refer to as a state of ‘flow’, when our minds wander just enough to let in moments of inspiration. Psychologists call it ‘constructive distraction’; and it is proven to be very conducive to creative thinking. 

Some amazing research that has been conducted in a plight to determine the sensory triggers for creative thought; which can be pulled together to form the perfect sensory prescription for creativity.
Here are a few key insights…

BLUE

Blue is cool, calming, and has been shown to be more conducive to creative thinking than warmer stimulating colours like red or yellow.

Your creative notepad should be blue – and maybe have a blue pencil too. If you really need to get your juices flowing, sit in a blue room or at a blue table.


Blue

PLAY-DOH AROMA

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The nostalgic smell of Play-Doh was shown in research to conjure up memories of childhood play, and consequently improve people’s performance on creative tasks.

Have a tub of the blue stuff on hand for that evocative aroma, and for a bit of sensorial indulgence and variety when you pick it up and have a squeeze.

A MESSY DESK

From Einstein to Steve Jobs, many of the greatest thinkers and pioneers of our times had deplorably messy work spaces.

Research has shown we come up with more ideas, and more novel ones to boot, when our immediate environment is in a state of disarray.


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LOW LIGHTING

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We tend to think, feel and behave in a less inhibited manner in low lighting.

So, when creative thinking is required, dim the lights.

EVOCATIVE SOUND

Constant unrepetitive sound, with no jarring moments, is the best sonic backdrop for a state of flow. But instead of just white noise or a café hubbub, why not listen to sounds that evoke emotions or ideas that could help with whatever you’re working on?

Below are a couple of examples. There are more on the Sense Soundcloud page.


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Next project Wine list playlists

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GET IN TOUCH

GET IN TOUCH

For enquiries related to the book, contact Jon Wood
Otherwise send an email to hello@sensebook.co.uk
Visit sensoryexperiences.co.uk for projects

For enquiries related to the book, contact Jon Wood
Otherwise send an email to hello@sensebook.co.uk
Visit sensoryexperiences.co.uk for projects

For enquiries related to the book, contact Jon Wood
Otherwise send an email to hello@sensebook.co.uk
Visit sensoryexperiences.co.uk for projects

For enquiries related to the book, contact Jon Wood
Otherwise send an email to hello@sensebook.co.uk
Visit sensoryexperiences.co.uk for projects

For enquiries related to the book, contact Jon Wood
Otherwise send an email to hello@sensebook.co.uk
Visit sensoryexperiences.co.uk for projects